Plan for your online business. When you start selling online, you’ll find that has its own opportunities and challenges. You’ll need to work to understand the market, financing options, and your own capabilities before you write your business plan.

Build your e-commerce infrastructure. Once you’ve established a plan, it’s time to develop a streamlined customer experience. From payment options to a clear return policy, your customers need a system that’s easy to use — especially if you’re selling on multiple marketplaces.

Deliver big with a well-planned supply chain. A huge boom in customer orders is great for revenue, but it can be difficult if you don’t have a solid system for shipping. Learning to optimize your deliveries, returns, and packaging can give customers speed and flexibility while saving you money.

Attract customers. Getting noticed by potential customers is a matter of being visible. Determine which approaches will increase sales and give you the most buzz — from search engine optimization to social media to loyalty programs — without costing too much time or money.

Grow your reputation and grow your business. Once you’re online and selling, it’s not just about satisfying customers. It’s about turning them into advocates for your store. Make an excellent customer experience your top priority while avoiding common pitfalls that could harm your online reputation.

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