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5 Things Needed Before you Dive into Social Media

As a small business owner, make sure you know the following five things about your business so you can determine the most effective social media marketing activities.  


1. Know what you are trying to accomplish in your business - In other words, set goals. Deciding exactly who your target market is will help you make decisions about what to do, when and where in your marketing efforts and keep moving towards the final outcome you have set.

2. Know your ideal client intimately - Not only do you need to know what they want, you also need to understand how they purchase your product or services. If they would not think of searching the Internet for the solution you provide, then incorporating social media may not be the right marketing activity for your business

3. Know what makes you different - Understanding what you do best and exploiting it will help you stand out and be noticed, no matter which channel you use to do so. 

4. Know what value you offer - Your target audience will have different issues, goals and needs and will be looking for a solution that works for them. If you can't clearly explain why someone should utilize your solution, it doesn't matter which media you use. No one will listen.

5. Know how much time and money you have to realistically spend on marketing - There's plenty of options available. We just need to be selective and spend our precious resources on what will get us the best return on our investment. Once you have decided on the best activities for your business, be disciplined about how you spend your time and money on social media marketing activities. It's easy to get enticed by empty promises and activities that don't pay off for you.


Before you jump onto the next new social media "thing", be sure you know these five pieces of information about your business and are comfortable with the answers. Then you can map out a strategy that will be most effective for your business.


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