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Posted: Wed 20 January 2021 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Business 101

 

At the end of 2020, TikTok released an updated version of their community guidelines. In the new guidelines the prime focus was on the trust and security of its users. As the platform became increasingly popular, it became the ideal playground for fraudulent activities which caused financial losses to the users. To safeguard the users from falling prey into such illegal money-making schemes TikTok banned the upload of content that promotes Ponzi schemes, pyramid schemes, and multilevel marketing. While this may hamper the fraudulent activities of tricksters, it will help in the general cleansing of the MLM industry to a certain extent.


This move by TikTok helps to restrict the spread of illegal pyramid schemes and ponzi schemes which pose as legit MLM. The MLM industry, despite being a genuine business model, is facing a great threat caused by these false claims that lure vulnerable people into it. Misleading information and false claims were always a threat to the MLM industry. How influencers market their products sometimes draws criticism. This will not always be intentional, however, the consequences it makes greatly impact the whole MLM industry. TikTok was one among many platforms where influencers market their products without any transparency. With this ban flow of misleading information and false claims can be prevented, which in turn only helps legit MLM companies who sell their products and services lawfully. 


Posted: Mon 18 January 2021 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Business 101

 

Multilevel marketing is a successful business model to market products directly to consumers through independent distributors. It is mostly considered a scam since it has a similar structure with pyramid scheme but in fact, MLM and pyramid schemes are two different approaches. MLM is a genuine business where the distributors can earn a handsome income in the form of commission/bonus through their sales effort and also by their recruits. Many MLM companies are facing a backlash in the market due to the negative image of MLM. To protect the genuine MLM Companies, DSA was created.

DSA or Direct selling association is a national association that strives to protect and promote the direct selling companies and enhance their contribution in the direct selling industry. DSA protects the companies that also provide entrepreneurial opportunities to independent salesforce.

Recently DSA has honored its member companies for their successful contribution in the direct selling industry. They have presented awards in seven different categories such as 2020 CSR Vision for Tomorrow” ,“Excellence in Business” , “Vision for Tomorrow”, Technology Innovation” , “Marketing/Sales Campaigns” , “Product Innovation”   and “Partnership”.