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Posted: Mon 29 March 2021 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Business 101

 

 

Any responsible organization is expected to give back to the community, society and planet it is thriving in. Corporate social responsibility (CSR) comes in here to help the industry maintain commitment and work ethics while gaining on its goals. The network maketing industry overview of 2020 shows that companies had an amazing CSR run this year even at the height of the pandemic. 


Environmental commitment - 

    • NuSkin earned on its sustainability commitments by winning an award in the DSA U.S. Awards 2020, for its vision to improve the environmental impact score of its products and the decision to build a global network of zero-waste facilities.

    • Rodan + Fields broadened its recycling program with Terracycle with a commitment to make 75% of its packaging recyclable, refillable and reusable by 2025.


Societal Commitment - 

  1. MONAT Global donated 100% of its sales of limited-edition sets contributing to more than $250,000 to veteran and first responder non-profit organizations in North America, the UK, Ireland and Poland.

  2. Jeunesse Kids, a Jeunesse non-profit organization, gave $300,000 to food bank organizations to address the hunger crunch caused by the pandemic.

  3. Ambit Cares, an Ambit Energy non-profit organization, besides the $50,000 it donated in September, contributed another $180,000 to ‘Feeding America’, the nation’s largest non-profit organization fighting domestic hunger.

Overall Sustainability Commitment - 

Tupperware brand won recognition as one of the most responsible companies in the U.S. in 2021 as per Newsweek and Statista for impacting communities positively. As a recognition for its people and environmental commitments Tupperware was ranked #200 and 18th in the Consumer Goods category amongst a list of 399 companies.


Being pioneers in the industry is not an easy task. It also brings in greater responsibility to individuals or organizations to be socially committed.

 

 

Posted: Mon 29 March 2021 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Prospecting

 

dsa ipsos consumer attitude

 

Ipsos in partnership with DSA conducted a study to understand the affinity of Americans towards the direct selling marketing model. From ‘Stanley Parties’ in the 1930s to “Ding dongs” of ‘Avon calling’ in the 1950s until today America has had a welcoming attitude towards the direct selling industry. Eventually this saw various marketing strategies revolutionising the American market with a novel business model called multi-level marketing.


The  study finds social media as one of the most attractive options available for direct selling. The reason for such popularity is the fact that half of the world’s population is already on social media and that in turn acts as an attractive ground for product marketing. 89% of the participants in the study use social media and 46% out of that express interest in direct selling opportunities on social media. Direct selling companies should realise the potential of customer acquisition through social media and tap into that customer base by exploring new methods of influencer and social media marketing.  


Customer attitudes are largely influenced by positive reviews about products and services. Hence direct selling companies have to be careful about the quality of their products and services offered to their social media customer base. It can make or break the business.