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Posted: Wed 19 May 2021 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Business 101


Global Celebration award ceremony was held by Direct Selling News in order to appreciate those who are making a significant contribution in the direct selling industry. This global celebration event is considered to be the biggest recognition in the direct selling industry. Winners are announced in four categories such as Global 100 List, Bravo Awards, Direct Selling Legends, and Best places to work. Let’s discuss the Bravo awards.

The Bravo Awards is an annual recognition of companies that have shown growth in their revenue and business operations for the past year. This year, the awards program introduced a few new categories to celebrate the companies and their respective contributions for their outstanding achievements and growth.



  • Kevin Guest, USANA’s CEO, was presented with the Bravo Leadership Award in honor of his commitment to product development, strategic marketing, and customer service excellence. 


  • Color Street is the first recipient to win the prestigious Bravo Growth Award award with an impressive 171 percent year-over-year growth.Second recipient was eXp Realty for their growth of more than $800M in 2020.


  • Herbalife, a leading direct selling company, bagged the Bravo International Growth Award  for the highest revenue growth this year. with an increase in revenue of $600 million. PM-International was the second awardee with their revenue increased by $600M from $1.11B in sales in 2019 to $1.71B in 2020.


  • Nu Skin won the Bravo Global Good Award in recognition of its social, economic, and philanthropic efforts in support of children across the globe as well as for its ongoing sustainability initiatives to reduce their overall carbon footprint.


Posted: Tue 18 May 2021 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Business 101

Multilevel marketing, or MLM, is a business model that focuses on enlisting everyone you know to sell a product or service in order to make sales. Although the structure of MLM companies can vary, each company is built around a single product or service that's sold for consumers. In addition to building your own customer base, multilevel marketing encourages you to recruit others as sellers.

Studies show that direct selling has made an overall sales of $180 billion in 2019. With the popularity of so-called multilevel marketing opportunities rising, it's important to know the difference between a legitimate business opportunity and a pyramid scheme. While there are many legitimate MLM programs out there, there are also a large number of scamming also.



Pyramid schemes are scams built around a similar marketing model i.e multilevel marketing model. Their creators try to convince people that they have found a way to make money by recruiting their friends and family — but the only person making money is the person on top of the pyramid. Devious sales pitches lure in a lot of victims who are under the impression that they're at the top of their own little pyramid together with promises of quick and easy money.

It gets harder for fraudsters to manipulate us as we get smarter about how they work, but sometimes we still fall into their traps. Why? Because the methods of scammers have evolved to mask their true intentions and avoid detection. To make sure you don't fall for these sneaky tricks, it's always essential to watch out for the tell-tale signs of pyramid selling.

Posted: Sat 8 May 2021 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Business 101


The success of any business is dependent on continuous updating of latest innovations. This is especially true for direct sales businesses, which are constantly facing competition from newer ventures. If you want to keep your business high, it's essential that you stay current with the latest trends in this industry. It is an undeniable fact that more and more companies nowadays rely on online platforms to reach out to customers, tell them about their products and services.



The e-commerce sector of the direct selling industry is growing and as a result, more and more direct sellers are using e-commerce to establish their product market and expand their customer base. 

  • E-commerce companies are starting to use environmentally-friendly materials for packaging. They are using biodegradable and recyclable materials to reduce the negative impact of packaging on the environment and ensure sustainable development.
  • Retailers must provide consumers with an excellent customer service experience. Today's consumers are looking for products that are not only available but also delivered to them promptly. E-commerce platforms should offer competitive order fulfillment strategies to ensure timely delivery.
  • Brands that have a clear focus on one or more social channels can increase customer engagement, allowing them to build a more loyal customer base and increase sales. With shoppable videos, brands can drive more traffic to their online store, allowing customers to purchase goods directly from the source. Studies show that online stores that have a social media presence get 32% of average sales.