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Secret #1 To Successful Marketing

Have you ever heard anyone say that the BIG money is NOT in selling products or services... it's in learning how to MARKET your products or services like a pro? Well, it's true! And if you're going to explode your profits in our industry--especially if you face price competition, market contraction, rising costs, or other challenges--you've got to learn to become a master marketer.


************************************************************* SECRET #1: THE REAL DEFINITION OF "SUCCESSFUL MARKETING." *************************************************************



There are three factors that influence the profitability of any marketing effort. The smartest marketing minds on the planet have sifted these factors down to this simple, but powerful formula:


The Right Message... To The Right Market... At The Right Time!


Most businesses miss one, two or all three of these factors, and end up with very ineffective marketing and advertising results. Also, most businesses compound these problems by spending a bunch of money on image advertising, with no direct response offers at all. This could cost companies millions in missed sales every year.


To make the most of your marketing dollars:


1. Never waste money on image advertising, or at least keep it to a minimum.


2. Test simple, inexpensive direct response marketing methods. Offer FREE reports, samples, coupons, or other response devices filled with emotionally compelling copy to find the messages that match the interests of YOUR target markets!


3. Concentrate on your most successful direct response offers, and... Use Multi-Step Direct Mail/Phone/Fax/Email/Voice Broadcasting Follow-Up To Maximize Sales! It is CRITICAL that you follow up with your leads repeatedly, incorporating a variety of media such as mail, phone, fax, e-mail messages, and voice broadcasting!


If you don't have a computerized system in place to methodically, repetitively and consistently follow up with your leads, you're either wasting a lot of leads or you're wasting a lot of man hours doing tedious, manual follow up.


LaTease Rikard

LMR Publishing

Call or reply to this e-mail to learn how you can automate this all-important aspect of successful marketing.

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