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How to Improve Your Google Site Ranking Using Keyword Research

How Google calculates a website’s rank on the search engine remains to be a secret but there are many ways by which you can improve your Google site ranking through the process called search engine optimization or SEO by way of keyword research. While how Google algorithms work exactly is not revealed, you can take some steps on working out your website Google ranking. Getting your website on the first page of the search engine with overnight of SEO efforts is not realistic and this is a fact that every webmaster should know and understand. It takes to attain this goal and here are some ways to help you improve your search engine rank more effectively.

Research for relevant keywords for your niche

Performing a keyword research remains to be a fundamental step of the search engine optimization process. Its essence is very important in online marketing, affiliate marketing, blogging and online publishing because it optimizes the chance for online users to find your website, business or blogs. Whenever someone wants to search for something using the search engine, words or phrases are used to find what they need online. These words that are used for searching online are called keywords which you can use as leverage in order to deliver more traffic to your website.


You begin your keyword search by looking for the most relevant keyword phrases that are related to your niche. Instead of using a single word as the keyword it is recommended to search for long tail keyword which is a phrase with at least 3-4 words. People using the search engine use more than a single word to look what they want. For instance, one is searching for a pair of shoe online but they have something in mind in particular so instead of typing shoes from the search engine it is likely that they will type something like “google keyword position” or “google search position” for a more targeted or specific search.

keyword research

It is important to associate your website to a specific keyword or phrases in order to give the search engine a signal to consider your site as relevant to a search made in the search engine.  Try to evaluate what your niche is about and try to find keywords that will be relevant to anyone’s search online.  Long tail phrases are known to convert better and it will likely give you better chances to turn your leads into sale as one who searches for “google site ranking” than searching for “ranking” in general is likely ready to buy that item in particular.

Using website keyword ranking tool

There are many website ranking software available like the SE Ranking to help you view how well your website is doing on search. If you are not doing well perhaps your keyword is not working well in your favor. To improve your ability to find the appropriate keywords that can drive traffic to your site, a Google keyword ranking tool can help you expedite your efforts. It can provide you the most common keywords used by the search engine users alongside some analytic information as to the competition and trends associated with a particular keyword. Choose a keyword or phrase that has lesser competition but with a more number of searches.


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